Triny is a Peruvian car rental company that, after more than twenty years in the market, reached a point that demanded a renewal and strengthening of its brand. We pointed them in the right direction.
Those who transport people need someone to guide them at some point. When Triny, a Peruvian car rental company that has been operating since 1995, reached a significant point of growth, a clear need arose: to improve its image and change its identity to reach a wider audience.
From the passenger seat, we developed a visual system inspired by directionality and traffic signals. The result is a dynamic brand that can take the business further.