We reoriented the graphic and editorial approach of the Regatas Club magazine to transform it into a publication that extended beyond its own doors.
The Regatas magazine is distributed among the club’s 60,000 members, making it the most important club in Lima. Initially, the publication was produced internally without much personality. In our proposal, we reoriented the editorial methodology, both in terms of graphics and content. The work involved positioning the magazine as an appealing family publication that spoke about the achievements of the members, their lifestyle, and the club’s activities.