NEO is a leading consulting firm in strategy and digital transformation in Latam. They use digital technology to improve organizations and create a more conscious world. Innovation, continuous learning, results orientation, and integrity are the values that guide their work (and ours).
Neo approached us to create a new brand identity that would reflect their prestigious reputation and growth in the industry.
Their rapid evolution had caused their visual identity to lose relevance to their brand promise. Our challenge was to demonstrate their ability to reinvent themselves and remain at the forefront of innovation and technology.
The solution involved simplifying the name into geometric shapes and primary RGB colors that reflected the digital world in which Neo operates. The result was a brand that appropriated a unique visual code representing their talent for translating digital language in a clear and simple way.