Textil del Valle wanted to add recognition for its innovative and sustainable production to the international prestige of Peruvian textiles. We created an identity that represents those values.
Peruvian textiles are renowned worldwide for the quality of their raw materials and their origin. Textil del Valle (TDV) aims to enhance their reputation by showcasing innovative and sustainable production practices that benefit both the community and the environment. These values, expressed and defined through interviews and workshops, are integral to their new visual identity.
Furthermore, as TDV is a company that cares about the social fabric that connects it with its community, its new identity symbolizes a point of convergence and linkage between its attributes: tradition and innovation, local and global. The result is a logo that represents the intersection of the brand’s values, employees, and customers.