La Canasteria specializes in high-end corporate gifts. They wanted to develop a new brand that could help them become the go-to destination for premium presents. We set them up for that bright future.
Known for its quality and exclusivity, the brand prides itself on offering the finest gifts and baskets for special occasions. Yet, although it was a leader in the category, it was overly associated only with Christmas sales. This is why we aimed to highlight the variety of premium products they offered.
We had the opportunity to restructure the brand visually. Our work consisted of positioning its products as objects of desire, that appealed to our appreciation and need of luxury, while still reflecting and maintaining the values of quality and exclusivity in them.