Juicy Lucy was a burger on the menu at Carnal, the best steakhouse in Lima. Its popularity led to it becoming its own brand. We were the visual partners for this gastronomic spin-off.
Juicy Lucy is a Peruvian brand of freshly ground burgers made from 100% black angus cattle, without preservatives or additives. We reflected a premium, artisanal, and classic character in the identity and all its applications.