Urban canvas

Adidas partnered with our Creative Director, Goster, to work on a unique project: creating a fresh design for the classic ZX Flux model.

Goster encountered a unique challenge: to use the shoe as a canvas that captures the movement of the city After exploring Bogotá and getting to know it with the help of local artists, he was inspired by the city’s transportation system. More specifically, by its popular lettering, which is now practically obsolete, but whose references had not completely disappeared from the city’s imagination The result was a fusion of sport and art that showcased the brand’s commitment to innovation and creativity.