Hambre Lab is the innovation laboratory of Delosi group, Peru’s largest franchise operator, which includes Starbucks, KFC, Pizza Hut and Burger King. We created a brand that represents a team hungry for more.

Delosi is a business group that operates some of the most popular food brands in the country. In order to foster and develop new ideas that inspire and bring out the best in their team, they created an innovation laboratory called Hambre Lab (side note: ‘hambre’ means ‘hunger’ in spanish).

For its graphic identity, we used a set of modules inspired by different images that can be found in a laboratory: the circles of atomic models and the systems of test tubes. This also represents the connection between the brands within the business group as well as between its different areas.

This graphic system, in addition to complementing the strokes of the letter H in the logo, has the flexibility to be used in various communication pieces.