Florida in a Package

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Olde Naples began as a homemade artisan chocolate shop in Naples, Florida. When it needed to expand its sales to the rest of the country, we renewed its brand without losing the characteristic spirit of its town.

What started out as a small home shop is now a business that brings its chocolates to any doorstep in the United States. In that evolution, one of the keys for Olde Naples was to renew its brand. Our mission consisted of building a visual identity that would represent the essence of Naples and reflect the artisanal production of its chocolates.

After the stylization of its logo, we transferred to its packaging the most characteristic symbols of that region of Florida. First, we chose to use a palette of cozy and warm colors, like the climate of Naples, and to have the sun as an essential element. We added manual illustrations of the cocoa beans used in their production and of the palm trees and monsteras, classics of the local vegetation.