La Victoria Lab is a cutting-edge brand within the Intercorp group, one of the biggest business conglomerates in Perú. It’s an innovation laboratory offering multidisciplinary approaches to problems as well as people-centered solutions. We focused on its driving philosophy to create the brand.

La Victoria Lab is Intercorp Group’s innovation laboratory. It is composed of an interdisciplinary team of architects, anthropologists, and managers who generate high-impact solutions through a people-centered design.

By means of their innovative approach, La Victoria Lab can generate ideas that have a big impact. With their eye on the future, the brand is constantly pushing the boundaries of what is possible. This is part of their DNA.

Thus, we created a logo where the letter ‘V’ works as a window where new things always happen. The Victoria Lab is a place from which we can see the future.