Bunker was born with the idea of being a den for independent journalism. Its visual identity had to reflect its authentic and provocative proposal. We were in charge of creating a brand and a system that would make it a shelter unlike any other.

Bunker is a digital channel that emerges as a refuge for independent journalism in Peru. With an authentic proposal and a high level production, it seeks to consolidate itself as a space where individual voices can express themselves with freedom and depth.

The challenge was to build a strong and differentiating visual identity that would convey the essence of intentional and provocative journalism. Inspired by the strength and resilience of a bunker, the channel’s branding reflects security, clarity and a disruptive approach.

The graphic identity was designed to be versatile and recognizable, allowing each program within the channel to maintain its own character without losing cohesion with the mother brand. With a clean visual style, strong typography and sober colors, Bunker is positioned as an innovative alternative in the Peruvian media landscape, differentiating itself from traditional media and offering a new space for information and analysis.