In 2012, Pacasmayo became the first Peruvian cement company to be listed on the New York Stock Exchange. Years later, we received the responsibility to refresh and strengthen its identity, traditionally linked to the northern idiosyncrasy of Peru.

When you have constructed almost a whole region, it comes the time to reconstruct yourself. For sixty years, Pacasmayo has been the leading cement company in northern Peru. However, with the new challenges of the market and the increase in competition, the company needed to give a new strength to its identity.

With this purpose, we developed a graphic line inspired by Moche iconography and the aerial view of the citadel of Chan Chan, emblems of North Peruvian Pre-Columbian civilizations that in recent years have gained international prominence thanks to discoveries such as the tomb of the Lord of Sipan.

Through a versatile graphic identity, with a sober but innovative color palette in the sector, we created a brand identity aligned with regional history, northern pride, and the brand’s trajectory in terms of safety, strength, and innovation.