The neighborhood in every corner

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Illusione is one of the fastestgrowing real estate developers in Peru. They called us to create communication systems that reflect their brand values.

Each of Illusione’s real estate projects is unique. But they all share the fact that they are high-end architectural buildings located in the most sought-after and cosmopolitan areas of the city. In other words, they all have the same level of quality and exclusivity. But that’s not all. They are all also inspired by the concept of the neighborhood.

Our task was to create a flexible communication system that also reflected the modern and aesthetic vision of the real estate company. This way, each project could have communication pieces that were influenced by the same DNA, while still being able to personalize them based on the unique characteristics of each building and, above all, each neighborhood.