Outdoor music. Art and diversity. Citizenship in public spaces. All of that, and more, was offered by this festival. How could we refuse to work on its brand identity?
Organized by the Municipality of San Isidro, in Lima, Cultura Libre is a celebration of music, diversity, and the taking over of public space by citizens. At Partners, we wanted to express all of that: the energy, the movement, the transformation, and the arrival of new winds to the city.
We created a brand identity with elements that serve as an anchor but at the same time change with each edition, giving the festival its own life and permanent relevance.