With over 160 years of manufacturing high-end household goods, Ferrand recognized a new business opportunity, and we helped them achieve their goals.
Ferrand is a family-owned company with a 160-year history in the manufacturing and distribution of high-end household goods. During their modernization process, they identified a new business opportunity: expanding their offering to a mass market. With this idea in mind, the objective was to align their product categories within a consistent brand system and reflect it throughout their packaging. We designated two lines: Cristalino (basic line) and Cristal (premium range). We captured Ferrand’s refined spirit, focusing on originality and perfection, always associated with moments of family celebration. In this way, we gave the brand the exceptional, unique face it was seeking.