Eloquint produces premium chocolates in Florida. With an identity defined by the possibility to customize and share their products, their goal was to cross borders and reach the rest of the country. Our focus was on their brand and packaging.
The tastier the chocolate, the harder it is to share with someone. Fortunately, our work with Eloquint wasn’t focused on consumer psychology. Based in Naples, Florida, the brand wanted to bring its product to all the United States. It needed a visual identity that highlighted its origin but also appealed to an external audience.
The packaging had to reflect high quality, as well as the diversity of their flavors, which gives consumers the ability to customize boxes on demand. We worked with a diverse color palette and illustrations that conveyed the feeling of being handcrafted.
This same concept was the basis of the communication system we built and the website we developed for the brand.