In ‘El día de mi suerte’ (My Lucky Day), an urban legend becomes a comedy starring an impersonator of a legendary salsa singer. We took care of ensuring that its visual communication hit the right note.
According to an urban legend, Hector Lavoe, considered by many as the greatest salsa singer of all time, was replaced by an impersonator in his last concert in Peru. That myth is taken to the extreme in ‘El dia de mi suerte,’ a Peruvian comedy that entrusted its visual communication to us. In addition to designing the images used for the series intro, we also created the promotional posters for the program.