Clementina was made with the commitment to bring a vibrant, lighthearted, and high-quality Greek Yogurt to the market. At the same time, it was a platform to test flavors, techniques, and different ways of making and presenting yogurt for an established company, with successful products in the market.
What the brand needed was to appeal to those who appreciate the taste and benefits of a well-made Greek yogurt. Clementina aimed to be the perfect choice for those who wanted to try something new and exciting while still getting the best quality.
Thus, we proposed that Clementina should be young, fresh, and playful. So, without sacrificing the usual quality of the brand, we associated it with the concept of a modern farm: experienced and at the same time open to innovation.