Lateral is a real estate company focused on the individual and the community. We created their visual identity through lettering.
The best architecture contributes to both the individual and the community. Well-designed buildings are those that respect public space and offer a better quality of life to their occupants. Lateral is a real estate company that was born to address these needs. We developed a lettering design that evokes a window, using positive and negative space to reveal its name on a modernist and flexible typography. Based on that, we created a community newspaper and promoted the revival of neighborhood values.