Siete Locos, translated as Seven Madmen, is the latest product of a well-established agro-exporting company that started producing specialty high-quality coffee in the Peruvian mountains. We worked with them on the creation of their name and brand.

Seven siblings, whose father was one of the pioneers in the exploration of the central jungle of Peru, recovered a farm that belonged to their family. After the restoration, they focused their efforts on growing high-quality coffee. Several years later, we were commissioned to create a unique brand for it.

We worked on the name together with the siblings and from it emerged the personality of the brand and the characters we created. These characters not only represented each of the siblings, but also the stages of the coffee making process. In this way, figures like La Eufórica Cultivada (The Euphoric Cultivated Woman) and El Extravagante Molido (The Extravagant Ground One) were born, which ultimately consolidated a product that contains two of the elements that are never missing in our office: coffee and a dose of madness.