To unite a photographer born in the 19th century with a film released in 2015. To group together a craft fair with a rock band. That was the type of challenge that the Ministry of Culture of Peru had, and we found the visual solution.

The Ministry of Culture needed to unify the efforts and tasks of the institution, as well as strengthen the citizen perception of Peru as a multicultural country.

Around that idea, we developed a graphic design that, through the intense chromaticism that characterizes popular festivals, highlighted the diversity of the great historical legacy that enriches and unifies our national identity.