Bodega Murga produces premium Pisco using a process that respects the history of a 130-year-old Hacienda. We designed the label of a product that blends modernity and tradition.
Following a rich history dating back to the XIX century, a group of young investors have taken it upon themselves to revive this historic site and produce premium pisco and natural wines. The brand takes inspiration from the traditional methods of pisco production in the origin region, ensuring that their products have a unique and authentic taste that honors their heritage.
As it aimed to export its pisco, it required packaging and labels that reflect its sophisticated and traditional style. The label design showcases the rich heritage and tradition, incorporating modern colors and heraldic elements. It also draws inspiration from the construction and finishes of the historic hacienda, evoking a sense of grandeur and luxury.
For this project, we won a bronze at the Latin American Design Awards.