To establish Sarcay de Azpitia as one of the most highly acclaimed piscos in the market, we worked on both its visual identity and portfolio.

From its vineyards in the Mala River Valley, Sarcay de Azpitia produces one of the most decorated piscos in national and international competitions. The renewal of its visual identity aimed to highlight its premium status in an increasingly competitive environment, with a minimalist yet elegant composition. We also worked on segmenting its portfolio and proposed a “Super Premium” category, which enhanced the overall perception of the brand.