Putting experience and innovation together


With almost 50 years in the market and different recognitions in its showcases, Cine 70 Films is one of the first audiovisual production companies in the Peruvian circuit. Its value and trajectory required it to reformulate its presentation.

As they themselves affirm, experience and innovation define Cine 70 Films. It has nearly five decades in the audiovisual market and its team has developed several of the most popular projects and campaigns in Peru. To give some examples, one of its directors was responsible for two short documentaries for “Marca Perú” and directed “Asu Mare”, the Peruvian comedy film that broke all audience records in the country.

Our objective was to reflect its versatility and trajectory in an identity that is both timeless and coherent. We created a brand system that allows to work with its volumes and shapes in different pieces of communication. This ends up creating a contemporary and neat image for a leading brand in its field.