Mater Iniciativa is a project by Central, recognized in 2023 as the world’s best restaurant by 50 Best. They produce a premium chocolate and we were in charge of the packaging.

Central, from Lima, crowned as the world’s best restaurant in 2023 by 50 Best, has a project that delves into Peru’s rich culinary landscape in pursuit of novel ingredients and inputs: Mater Iniciativa. This was the birthplace of a chocolate made with Cacao Chuncho, a very fine variant of cocoa that is native to Cusco. With the quality of the product guaranteed, it was necessary to design a sophisticated packaging that would present it accordingly to the global market.

Just as Central has a philosophy based on the multiple altitudinal levels of Peru, we thought about the importance of terroir for the birth of a product of such high quality as Cacao Chuncho. That’s why the cover of these chocolates displays a tribute to their origin: the Peruvian soil. These black and white photographs, in which texture is the protagonist, are complemented by sophisticated typography and washed-out colors.

This project was awarded a bronze at the 2024 LAD Awards.