{"id":5964,"date":"2026-01-23T10:55:19","date_gmt":"2026-01-23T15:55:19","guid":{"rendered":"https:\/\/partners.pe\/?post_type=portafolio&p=5964"},"modified":"2026-04-20T15:59:45","modified_gmt":"2026-04-20T20:59:45","slug":"the-essential-will-be-visible-to-the-eye","status":"publish","type":"portafolio","link":"https:\/\/partners.pe\/en\/portafolio\/the-essential-will-be-visible-to-the-eye\/","title":{"rendered":"The essential, visible to the eye"},"content":{"rendered":"\n
El\u00e9phante<\/a><\/div>\n\n

The essential, visible to the eye<\/h2>\n\n
Branding<\/a>, <\/span>Design<\/a><\/div><\/div><\/div>\n\n
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El\u00e9phante is an audiovisual production company that was born with the premise of making visible the essence of projects with purpose. For its market launch, we created its visual identity. <\/em><\/p>\n\n\n\n

An audiovisual production company seeks to show the best of each idea, each brand, each project. That is why El\u00e9phante built its narrative from a literary reference that is as universal as it is endearing. <\/p>\n\n\n\n

It all started with what, at first glance, looked like the drawing of a hat. But for those who understand that what is essential is invisible to the eye -as The Little Prince says-, it is actually an elephant inside a snake. From this exercise of looking beyond the obvious, and above all of showing what really matters, this new audiovisual production company was born. And when the time came to build the El\u00e9phante brand, we made it visible. <\/p>\n\n\n\n

The logo was developed from a customized typeface. From it emerged a capital \u201cE\u201d that, like in the book\u2019s drawing, suggests the shape of an elephant and also becomes a versatile and dynamic symbol, capable of expanding across the brand\u2019s entire visual system. <\/p>\n\n\n\n

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