{"id":5848,"date":"2025-12-16T11:28:51","date_gmt":"2025-12-16T16:28:51","guid":{"rendered":"https:\/\/partners.pe\/?post_type=portafolio&p=5848"},"modified":"2026-04-20T15:19:46","modified_gmt":"2026-04-20T20:19:46","slug":"a-change-to-make-everything-fit","status":"publish","type":"portafolio","link":"https:\/\/partners.pe\/en\/portafolio\/a-change-to-make-everything-fit\/","title":{"rendered":"A change to make everything fit"},"content":{"rendered":"\n
apparka<\/a><\/div>\n\n

A change to make everything fit<\/h2>\n\n
Branding<\/a>, <\/span>Comunication<\/a>, <\/span>Design<\/a>, <\/span>Strategy<\/a><\/div><\/div><\/div>\n\n
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Apparka, formerly Los Portales Estacionamientos, is today the largest company in the parking sector in Peru, managing around 60% of formal parking lots. When they had to go through the rebranding process, they stood by our side to get through it. <\/p>\n<\/div><\/div>\n\n

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Due to a change in its shareholding, the largest parking company in Peru had to change its brand name. In that sense, the first challenge that came to us was the renaming, since we had to leave the name of Los Portales Estacionamientos. The decision was to adopt one that already existed in its ecosystem, that of its digital application: apparka. In addition to ensuring a simple association, the name, more global and modern, was in line with the brand’s modernization and innovation objectives. As part of this process, we also worked on the definition of the brand promise, focused on the solutions that apparka provides not only to its users but to the entire community: “We promote viable cities”.<\/p>\n<\/div><\/div>\n\n

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