{"id":5782,"date":"2025-11-19T10:21:44","date_gmt":"2025-11-19T15:21:44","guid":{"rendered":"https:\/\/partners.pe\/portafolio\/legal-excellence-that-transcends\/"},"modified":"2026-04-21T14:43:05","modified_gmt":"2026-04-21T19:43:05","slug":"legal-excellence-that-transcends","status":"publish","type":"portafolio","link":"https:\/\/partners.pe\/en\/portafolio\/legal-excellence-that-transcends\/","title":{"rendered":"Legal excellence that transcends"},"content":{"rendered":"\n
Echecopar<\/a><\/div>\n\n

Legal excellence that transcends<\/h2>\n\n
Branding<\/a>, <\/span>Comunication<\/a>, <\/span>Strategy<\/a><\/div><\/div><\/div>\n\n
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Echecopar is one of the most important and long-standing law firms in Peru. Upon reaching its 75th anniversary, and in the midst of a process of change, they reached out to us to modernize their brand and consolidate an identity that reflects not only their prestige but also their projection into the future. <\/p>\n\n\n\n

After being the first Peruvian law firm associated with an international practice, Echecopar parted ways with Baker McKenzie in mid-2025. Carrying out that transition during their 75th anniversary became an opportunity to look to the future with enthusiasm and ambition while honoring their legacy and reputation. <\/p>\n\n\n\n

Our work began with more than twenty in-depth interviews (with senior partners and top management) and an analysis of the international market. From that stage came one of our initial proposals to modernize the brand: to drop the word \u201cEstudio\u201d from the name and simply be Echecopar. <\/p>\n\n\n\n

With the name change, we proceeded to design the new logo with a clear objective: to reflect a top-tier firm with excellence as the standard. We moved from a bold, linear typeface to a more elegant serif. From this emerged an isotype based on the reconstruction of the letter E, whose forms allowed us to create a dynamic, recognizable visual system across touchpoints \u2014 from office signage to the website and merchandising. <\/p>\n\n\n\n

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