{"id":5346,"date":"2023-06-27T10:00:59","date_gmt":"2023-06-27T15:00:59","guid":{"rendered":"https:\/\/partners.pe\/?post_type=portafolio&p=5346"},"modified":"2026-04-20T15:19:56","modified_gmt":"2026-04-20T20:19:56","slug":"an-irreverent-outlook","status":"publish","type":"portafolio","link":"https:\/\/partners.pe\/en\/portafolio\/an-irreverent-outlook\/","title":{"rendered":"An irreverent outlook"},"content":{"rendered":"\n
Malama\u00f1a<\/a><\/div>\n\n

An irreverent outlook<\/h2>\n\n
Branding<\/a>, <\/span>Illustration<\/a>, <\/span>Naming<\/a>, <\/span>Packaging<\/a><\/div><\/div><\/div>\n\n
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The world of ciders is often classic and artisanal in its visual language. So when Malama\u00f1a came to us with the promise of breaking tradition, we worked on an identity that would capture its freshness and irreverence. <\/p>\n\n\n\n

The cider market has traditionally been associated with a classic, handcrafted image \u2014 brands that highlight heritage and centuries-old production methods. However, with the rise of innovative beverages targeting younger audiences, the need for a fresh, irreverent and different proposal arose. <\/p>\n\n\n\n

In that context, Malama\u00f1a\u2019s identity had to embody its disruptive spirit and connect with an audience seeking authentic, rule-free experiences. The challenge was to create a brand that stood out not only through its flavour but through its personality and voice. <\/p>\n\n\n\n

The project involved the full development of Malama\u00f1a\u2019s identity, from naming to packaging design.<\/p>\n\n\n\n

The first step was the name. We needed something that would capture its rebellious essence and carefree attitude. That\u2019s how Malama\u00f1a (literally “bad manner” in English) was born \u2014 an invitation to challenge convention and enjoy life without rules. <\/p>\n\n\n\n

With the name defined, we designed packaging that reinforced its bold character. The apple \u2014 its core ingredient \u2014 became the visual centrepiece, lending its colours to the labels and starring in a vibrant illustration featuring an eye at its core, a premonition of the Malama\u00f1a experience. <\/p>\n\n\n\n

A playful typeface and contrasting colour palette add energy and ensure the brand stands out on the shelf.<\/p>\n\n\n\n

Beyond the visual aspect, we developed a storytelling approach that connects with a young audience drawn to authenticity and spontaneity. Malama\u00f1a is not just a cider \u2014 it\u2019s an invitation to see the day differently. <\/p>\n\n\n\n

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