{"id":3082,"date":"2023-05-26T10:25:50","date_gmt":"2023-05-26T15:25:50","guid":{"rendered":"https:\/\/partners.pe\/?post_type=portafolio&p=3082"},"modified":"2023-06-05T12:24:11","modified_gmt":"2023-06-05T17:24:11","slug":"sophisticated-tradition-by-a-volcano","status":"publish","type":"portafolio","link":"https:\/\/partners.pe\/en\/portafolio\/sophisticated-tradition-by-a-volcano\/","title":{"rendered":"Sophisticated tradition by a volcano"},"content":{"rendered":"\n
La Catalina<\/a><\/div>\n\n

Sophisticated tradition by a volcano<\/h2>\n\n
Branding<\/a>, <\/span>Design<\/a>, <\/span>Packaging<\/a>, <\/span>Strategy<\/a><\/div><\/div><\/div>\n\n
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Arequipa is one of Peru\u2019s most important culinary destinations. La Catalina, a highend pastry shop that offers a sophisticated menu while also honoring local traditions, originated there. We created a visual identity that serves as a little taste.<\/strong> <\/p>\n\n\n\n

La Catalina was born with the idea of being a caf\u00e9 that rescues the best of Arequipa\u2019s culinary tradition while proposing a modern and high-quality offer. The challenge in the branding process was to find a way to converge the history and customs of Arequipa with the contemporary proposal of fine pastry. <\/p>\n\n\n\n

The brand system we created was the result of the modernization of one of the most characteristic details of the White City: the arches found around the square, the \u201csillar\u201d or its famous Yanahuara viewpoint. The typography of the logo imitates their shapes in a sophisticated way, providing a modern result with a clear anchor in Arequipa\u2019s tradition. The name proposal follows the same approach: it is linked not only to one of the most well-known convents (Santa Catalina) but also to the use of the article before the name, giving it grace and a colloquial touch typical of the region. <\/p>\n\n\n\n

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