{"id":2815,"date":"2023-05-25T16:21:04","date_gmt":"2023-05-25T21:21:04","guid":{"rendered":"https:\/\/partners.pe\/?post_type=portafolio&p=2815"},"modified":"2023-06-05T14:22:42","modified_gmt":"2023-06-05T19:22:42","slug":"creativity-with-a-peruvian-soul","status":"publish","type":"portafolio","link":"https:\/\/partners.pe\/en\/portafolio\/creativity-with-a-peruvian-soul\/","title":{"rendered":"Creativity with a Peruvian soul"},"content":{"rendered":"\n
Zavalita Brand Building<\/a><\/div>\n\n

Creativity with a Peruvian soul<\/h2>\n\n
Branding<\/a>, <\/span>Comunication<\/a>, <\/span>Strategy<\/a><\/div><\/div><\/div>\n\n
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Zavalita Brand Building provides high quality boutique strategic and creative consulting services. Since they specialize in working with brands, to develop their own visual identity, they contacted us. <\/strong> <\/p>\n\n\n\n

Zavalita was born from the need for a new model of working with brands: helping them find their raison d\u2019\u00eatre and expressing it in an extraordinary way. A vital component in this is the rebellion against the conformism of a media such as the one that suffocated Santiago Zavala, the protagonist of an emblematic novel by Mario Vargas Llosa, who formulated one of the most famous questions in Peruvian literature: \u201cAt what precise moment had Peru fucked itself up? \u201d <\/p>\n\n\n\n

The Zavalita team, made up of great Peruvian advertising figures such as Flavio Pantigoso, questions the status quo, stimulates critical thinking, and finds meaning through a coworking model, the sum of talents and modular team assembly. The Peruvian identity of the character is embodied in the strip of Z and the scratch-and-win game, to ask again the great question that is the leitmotif of the novel. <\/p>\n\n\n\n

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Have a project in mind? <\/h2>\n\n\n\n

Let\u2019s become partners<\/h2>\n\n\n\n
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