{"id":1452,"date":"2023-05-11T16:16:56","date_gmt":"2023-05-11T21:16:56","guid":{"rendered":"https:\/\/partners.pe\/portafolio\/metaphores-of-love\/"},"modified":"2023-05-24T23:52:30","modified_gmt":"2023-05-25T04:52:30","slug":"metaphores-of-love","status":"publish","type":"portafolio","link":"https:\/\/partners.pe\/en\/portafolio\/metaphores-of-love\/","title":{"rendered":"Metaphores of love"},"content":{"rendered":"\n
Melnik<\/a><\/div>\n\n

Metaphores of love<\/h2>\n\n
Packaging<\/a><\/div><\/div><\/div>\n\n
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Umbral, by the Peruvian band Melnik, is an album that serves as a gateway to a story of love and heartbreak. We designed packaging that, like life itself, has different levels and more than one surprise.<\/strong> <\/p>\n\n\n\n

This album invites us to imagine classic love and heartbreak stories. Our proposal was to represent them with a succession of metaphors: revealing what is shown and hidden in falling in love, its intensity, the mutability of our perceptions and the fragility of each romantic relationship. <\/p>\n\n\n\n

The surprise effect, as it happens in love, is always present in our storytelling. On the cover art, we see a cracking eggshell and a bride who literally has a head full of birds. <\/p>\n\n\n\n

Upon opening the disc, we notice that the egg is not only broken, but also fried. And when we get to the fold-out, turned into a poster, we see a groom with a bird head\u2026 <\/p>\n\n\n\n

Umbral was nominated in the best album packaging category at the Latin Grammys. <\/p>\n\n\n\n

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Have a project in mind? <\/h2>\n\n\n\n

Let\u2019s become partners<\/h2>\n\n\n\n
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