{"id":1429,"date":"2023-05-11T15:48:13","date_gmt":"2023-05-11T20:48:13","guid":{"rendered":"https:\/\/partners.pe\/portafolio\/designing-the-future-of-a-holding\/"},"modified":"2023-06-05T10:13:53","modified_gmt":"2023-06-05T15:13:53","slug":"designing-the-future-of-a-holding","status":"publish","type":"portafolio","link":"https:\/\/partners.pe\/en\/portafolio\/designing-the-future-of-a-holding\/","title":{"rendered":"Designing the future of a holding"},"content":{"rendered":"\n
La Victoria lab<\/a><\/div>\n\n

Designing the future of a holding<\/h2>\n\n
Branding<\/a><\/div><\/div><\/div>\n\n
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La Victoria Lab is a cutting-edge brand within the Intercorp group, one of the biggest business conglomerates in Per\u00fa. It\u2019s an innovation laboratory offering multidisciplinary approaches to problems as well as people-centered solutions. We focused on its driving philosophy to create the brand.<\/strong> <\/p>\n\n\n\n

La Victoria Lab is Intercorp Group\u2019s innovation laboratory. It is composed of an interdisciplinary team of architects, anthropologists, and managers who generate high-impact solutions through a people-centered design. <\/p>\n\n\n\n

By means of their innovative approach, La Victoria Lab can generate ideas that have a big impact. With their eye on the future, the brand is constantly pushing the boundaries of what is possible. This is part of their DNA. <\/p>\n\n\n\n

Thus, we created a logo where the letter \u2018V\u2019 works as a window where new things always happen. The Victoria Lab is a place from which we can see the future. <\/p>\n\n\n\n

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Have a project in mind? <\/h2>\n\n\n\n

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