{"id":1257,"date":"2023-05-09T19:22:24","date_gmt":"2023-05-10T00:22:24","guid":{"rendered":"https:\/\/partners.pe\/portafolio\/a-cut-above\/"},"modified":"2023-05-25T12:24:50","modified_gmt":"2023-05-25T17:24:50","slug":"a-cut-above","status":"publish","type":"portafolio","link":"https:\/\/partners.pe\/en\/portafolio\/a-cut-above\/","title":{"rendered":"A top cut"},"content":{"rendered":"\n
Carnal<\/a><\/div>\n\n

A top cut<\/h2>\n\n
Branding<\/a>, <\/span>Design<\/a><\/div><\/div><\/div>\n\n
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In Lima, Peru, the Summum Awards recognize the best of local gastronomy. With the one they got in 2022, the award for the best meat and grill restaurant went to Carnal for six consecutive years. Our cut with them went beyond design.<\/strong> <\/p>\n\n\n\n

Carnal is the first restaurant in Lima specializing in Choice Certified & USDA Prime American Angus Aberdeen meats. With them, we developed the concept \u201cLos placeres de la carne\u201d. In Spanish, \u201ccarne\u201d means \u201cmeat\u201d but also \u201cflesh\u201d. So, the phrase translates as \u201cthe pleasures of flesh\u201d or \u201cthe pleasures of meat\u201d and it appeals to eroticism and the pleasure of eating and drinking in a sophisticated space. <\/p>\n\n\n\n

In the logo we synthesized the head of a cow through an inverted \u2018A\u2019. We played with materiality and generated a tactile experience on the menu that is reminiscent of skin and meat. We applied the same gameplay and experience in environmental design. <\/p>\n\n\n\n

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