{"id":1235,"date":"2023-05-09T18:55:36","date_gmt":"2023-05-09T23:55:36","guid":{"rendered":"https:\/\/partners.pe\/portafolio\/a-different-kind-of-family-office\/"},"modified":"2023-05-24T23:21:54","modified_gmt":"2023-05-25T04:21:54","slug":"a-different-kind-of-family-office","status":"publish","type":"portafolio","link":"https:\/\/partners.pe\/en\/portafolio\/a-different-kind-of-family-office\/","title":{"rendered":"A different kind of Family Office"},"content":{"rendered":"\n
Diagonal Investments<\/a><\/div>\n\n

A different kind of Family Office<\/h2>\n\n
Branding<\/a>, <\/span>Digital<\/a>, <\/span>Strategy<\/a><\/div><\/div><\/div>\n\n
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Diagonal is a Multi-Family Office basedin Miami and Lima. We created a visual identity and communication system for them that set them apart from their competition.<\/strong> <\/p>\n\n\n\n

They already had a particular business model that ensured better results for their clients. The next step for Diagonal was to present it to markets in Florida and Peru in a modern way that wasn\u00b4t conventional within the industry. We were their partners for that. We were their partners for that. <\/p>\n\n\n\n

The first thing we aimed for was to make sure the brand\u2019s spirit wasn\u2019t too formal and stiff. Instead, we wanted its personality to resemble that of its founding partners: approachable and familiar, while still being modern and specialized. <\/p>\n\n\n\n

Within a clean identity, we chose the letter N as the main element within the name and inverted it to highlight its own diagonal. This ultimately built a contemporary brand that presents its industry in a less formal way and sets it apart from what\u2019s in the market. <\/p>\n\n\n\n

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Corporate Presentation<\/h3>\n\n\n\n
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Have a project in mind? <\/h2>\n\n\n\n

Let\u2019s become partners<\/h2>\n\n\n\n
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