Semana Económica specializes in financial and business topics. As football is one of the largest industries in the world, we worked with them on the supplement Negocios y Fútbol (Business and Football).

Negocios y Fútbol (Business and Football) is a publication that appears every four years, during the month of the FIFA World Cup. It consists of two volumes: one aimed at children, focusing on the so-called “king sport,” and another for parents, with a focus on the World Cup from an economic perspective. For this project, the main challenge was to translate statistical data into reader-friendly infographics for non-specialized audiences. With our design, we interpreted, organized, and transformed complex information into an attractive and easily understandable visual language.