Solar is a real estate company dedicated to the development of sustainable, innovative, and high quality architectural projects. Our job here was to set a name and create a visual identity.

When Vicca Verde, one of the most recognized architecture studios in Peru, wanted to distinguish their real estate unit from their practice, they turned to us. We worked the naming and graphic identity, and that’s how Solar was born.

At Solar they are convinced that real estate projects can revitalize the place where they are built, integrate the neighborhood into its spirit, and promote an idea of a sustainable city. Its brand had to reflect that philosophy in all touch points, from the name to the graphic system.

For the naming proposals we were inspired by sunlight as an essential component in architecture, as well as in the sense of community and neighborhood. For the record: in Spanish “solar” means “related to the sun”, but also means “building lot”. Meanwhile, the branding took the structure of the architectural blueprints as a reference to create a flexible and adaptable modular system.