Locomotor is a young audiovisual production company that works with innovative formats and disruptive ideas. We created a visual identity that moves at their speed.

They produce both fiction and documentary films, as well as advertising and video installations. Locomotor’s ideas are in line with their name: always in motion. Eso quedaba claro al ver su trabajo. Hacía falta que su identidad visual estuviera en consonancia con su portafolio. Our mission was to transfer that dynamism to a brand that combined all its attributes.

For the logo, instead of building, we deconstructed. Through cuts in its only vowel, we managed to convey a sense of motion along the name. This personality that breaks down as much as it plays was complemented by intense colors, thus producing a flexible visual system that embraces movement.